Ferrari, the Italian luxury carmaker, has officially unveiled its all-new Ferrari Luce, the first 100% electric (EV) vehicle in the brand’s history. Ferrari, renowned for its powerful petrol-powered cars and supercars, is making a foray into the electric vehicle world with a vehicle that aims to combine state-of-the-art technology with the brand’s legacy of performance.
The Ferrari Luce – which translates to “light” in Italian – has been revealed as a luxury five-seat electrically-powered grand tourer and is expected to go on sale in Europe later this year.
The cars have a reported starting price of approximately €550,000 (£470,000 / $640,000), making it one of the most expensive electric cars to be introduced on the market. Deliveries to customers are expected to start around the end of next year.
As opposed to the Ferrari’s more traditional two-seater sports cars, the Luce is more functional with seating for five people and a generous interior. It’s also the second four-door production car for Ferrari, and it represents a complete shift in strategy for the design of the company. LoveFrom, the creative company started by Sir Jony Ive (the former head of the design team at Apple) and industrial designer Marc Newson, contributed to the development of the vehicle.
But, performance is still the Ferrari focus. The Luce will be driven by a total of four electric motors, combined for over 1,000 horsepower, with the ability to get up to speed from 0 to 62mph in about 2.5 seconds and accelerate to a maximum speed exceeding 190mph (310km/h).
Ferrari has also designed an all-new battery pack and drivetrain that will help keep the brand’s reputation for high-performance driving dynamics alive.
One of the problems Ferrari has faced is ensuring the emotional connection with its iconic engine noise. To compensate for that, engineers developed a special audio system to enhance the mechanical noise of the electric motors more than simply relying on artificial noise. The system is supposed to offer a unique driving experience without compromising Ferrari’s legacy, Ferrari says.
The launch coincides with several high-end brands scaling back their EV plans and activities due to weak demand. But Ferrari seems to be confident that affluent purchasers will take to high-end electric performance cars, especially in emerging EV markets like China. The firm has said it will continue to manufacture petrol and hybrid cars in the years to come, along with the Luce.
For Ferrari, the Luce is more than just a new car; it represents the beginning of a new chapter for one of the world’s most iconic automotive brands.
By 2026, Ferrari may begin production on its first electric car, as reported in Reuters’ article, “The long road to Ferrari’s first electric car.”
As per the Reuters report, “Ferrari bets on generational tech shift with Luce five-seat EV ” (2), the automaker is placing a bet on the generational tech shift with the Luce five-seat EV.
Ferrari unveils its first electric vehicle – Edmunds.com Meet the “Polarising, Powerful and Seriously Expensive” Luce.
In the showcase, the car was officially revealed as the Ferrari Luce, a testament to its role in the company’s most significant production. It was in the show that the car officially got its name as the Ferrari Luce, which is the most important production to come out of the Ferrari brand.