Amongst the pastel doors, arty-crafty markets, and vintage shops, Notting Hill is flourishing with charming bookstores.
Given its long association with artists over the decades, the neighbourhood is packed with poetry, story, witticisms, and an intense love for the written words.
Notting Hill is famous worldwide for its cunning atmosphere and literary charm, this bookshop offers a memorable experience to bibliophiles and tourists as well.
Whether you are a fan of the rom-com classic Notting Hill or love getting lost in the pages of a good book, the Notting Hill bookshop should be at the top of the must-visit list.
This guide explores the Notting Hill bookshop, one of the Iconic London spots for book lovers, so let’s explore the full article to get details.
Contents
The history of the Notting Hill bookshop:

I finally had a chance to visit London for an extended stay and filmed a few lovely bookstores in London for the book lovers series. Out of those beautiful bookshops is the Notting Hill bookshops.
Even though it is the same name bookstore as another from the movie, it is not at the exact location where Notting Hill was filmed.
The movie was shot at another storefront, just a few blocks down the street. However, it doesn’t make much difference to tourists and book lovers.
Situated in the heart of Notting Hill and not far from the famous & bustling Portobello Market, the Notting Hill bookshop opened in 1979 and originally specialized in travel books only.
Since 2011, the bookstore has been carrying books from other genres and its extensive travel section.
In 1999, Notting Hill Bookshop became famous after its interior was duplicated to star in the Notting Hill film, alongside Hugh Grant and Julia Roberts.
Ever since then, the bookstore has received much love and attention from visitors from all over the world including yours truly.
What makes it special?

Notting Hill is popular for being a worldwide and diverse neighbourhood, hosting the annual Notting Hill Carnival and the Portobello Road Market. The following things make Notting Hill special:
A curated selection of books:
The shop offers a carefully curated collection, including contemporary fiction, classic travel books, and unique gift editions.
Unlike large chain bookstores, the Notting Hill bookshop offers a careful collection. While it is celebrated for its extensive range of travel books a nod to its origins as a travel bookshop you will also find an eclectic mix of fiction, non-fiction, and children’s literature.
Each book seems handpicked, catering to both avid readers and casual browsers.
Film connection:
The shop’s fame skyrocketed after its exterior inspired the fictional travel bookshop feature in Notting Hill, starring Hugh Grant and Julia Roberts.
This bookshop is an iconic landmark for fans of the romantic comedy Notting Hill. The exterior featured in the movie has drawn countless visitors over the years, eager to capture a piece of the film’s magic.
Walking through its for feels like stepping into a storybook, with shelves brimming with tales waiting to be discovered.
Atmosphere:
With its warm lighting and welcoming layout the bookshop feels like stepping into a literary retreat. The shop’s cosy interiors create a tranquil escape from the bustling streets of London.
Its charming wooden shelves and snug corners invite visitors to linger, leaf through pages, and lose themselves in recommendations, enhancing the shop’s friendly and welcoming vibe.
A Heaven for Book Lovers:
The Noting Hill bookshop is not just a store. it is a community hub. whether you are a local who pops in regularly or a tourist discovering it for the first time, the shop fosters a sense of belonging.
Its frequent literary events, books singing and collaborations with local authors further cement its reputation as a cultural and literary gem.
Perfect location in Notting Hill:
Situated in one of London’s most picturesque neighbourhoods, the bookshops surrounding add to its charm.
The colourful houses, vibrant markets, and artisanal cafes of Notting Hill create the perfect backdrop for a leisurely day of exploration and discovery.
Personalized recommendation:
The staff at the Notting Hill bookshop are not just employees, they are book lovers who know their stuff.
Whether you are looking for a specific title or need help choosing your next read, they are eager to share recommendations. their passion for books shines through making your visit feel personal and enriching.
Unique gifts and literary momento:
Beyond books, the shop offers a range of literary-themed merchandise that makes for perfect mementoes or gifts:
- Bookmarks: Beautifully designed bookmarks that make a great keepsake.
- Bags: Iconic Notting Hill Bookshop bags, are perfect for carrying your purchases and must-have for fans of the shop.
- Postcards and stationery: Featuring bookish and London-themed design.
- Quirky finds: Sometimes, you will sport mugs, pins, and other small items celebrating literary.
Engaging in community events:
The bookshop occasionally hosts events like:
- Book signings: Meet the author and get your favourite titles signed.
- Literary discussions: Small intimate gatherings for discussing popular books or literary themes.
- Pop-up promotions: Discover discounts or themed book selections for special occasions.
Tips for visiting:
- Timing: Visit during weekday mornings for a quieter experience. Weekends can get busy with tourists.
- Photos: The shop’s blue exterior is highly photogenic, so don’t forget your camera.
- Browsing: Take your time exploring the staff are more than happy to help you find something special.
- Events: Check the shop’s website or social media for occasional book signing and literary events.
Fun facts:
- The Notting Hill bookshop was once a specialized travel bookstore, which was rare in the 1970s
- It is often mistaken as the filming location for Notting Hill but the actual filming took place at a different shop nearby.
- The tote bags sold here are a popular memento, proudly carried by visitors worldwide
Why you should visit:
Whether you are a bookworm, a movie enthusiast, or someone looking to soak in the charm of Notting Hill this bookshop offers a unique experience. It is not just a place to buy books but a destination where stories come to life both on the shelves and through its rich history.
So grab your tote bag, lose yourself on its shelves, and home a piece of London’s literary magic.
- Address: 13, Blenheim Crescent, London, W11 2EE
- Contact: +44(0) 20 7229 5260
FAQ:
Q.1 What are the opening hours of the Notting Hill Bookshop?
Ans: The bookshop is generally open daily, but hours may vary. Check their official website for the most up-to-date information.
Q.2 Is this shop suitable for children?
Ans: Absolutely, the Notting Hill bookshop has a small but delightful children’s section to keep young readers entertained.
Q.3 Can I purchase books online?
Ans: Yes, the shop has an online store offering a selection of its most popular titles and gifts.
Conclusion:
The Notting Hill Bookshop is more than just a place to buy books, this is a destination that represents the magic of literature and the charm of London.
Whether you are a local or a traveller, this iconic shop offers a unique experience that will leave you inspired and eager to return. Plan your visit today and step into a world where stories come to life.